Thursday 29 March 2012

Imagine a world without...

I expanded with the last idea and I listed all the different sounds that you would miss like:

-Music
-Laughter
-Birdsong
-Childs first words
-children playing
-crunching leaves
-weather sounds
-Morgan Freeman's voice

I then thought of a slogan that would work with this "Imagine a worlds without ... Imagine a world without P&S" I like this because you can easily tell what it is telling you and and it is also shows the company because Pitch & Sync put sounds/music to other things.

New Ideas

I didn't like any of them previous ideas so I did another brainstorm and worked around the company name. Being in sync is something working together. I thought about how to bring things together and what to use and thought about sewing, cement and glue along with other things but decided this wouldn't be a very clear ad campaign. I went back to things working together and thought about things that work well together that you wouldn't expect and thought of Garlic Bread, Chilli + Chocolate and Cheese Cake but I thought this wouldn't work. I went back to the brainstorm and thought of Pitch & Sync using music to make adverts better. I liked this and thought it could work with finding other things that are better with sound/music.

Brainstorm

I looked in to the company in more detail and found that they match up music to go with different advertisements and they hold the advert together using music. Some of my first ideas were to use cogs or sewing because Pitch & Sync sew together the product and advertisement using their music or use cogs because they need to fit perfectly to work like Pitch & Sync use the music to make the advert work perfect.